Fuel Media

Target consumers at the retail level.
350+ service stations.
250,000 people daily.

Statistics show about 250,000 people a day visit UAE gas stations and spend an average of 5 minutes filling their car and visiting the convenience store. No other media allows one main brand to capture consumers' attention for so long. You can brand the sliding double doors, run your logo on uniforms, brand the ID pole at the main entrance, use floor logos etc. This is a fast growing media segment for advertisers due to the high number of cars on the roads in Dubai (645,000) and the fact that everyone has to visit a gas station 2 or 3 times per week. You can segment the market, choosing gas stations near Free Zones, or even in 'grids' so you could target the affluent families living on Al Wasl or Jumeirah Beach Road.